4 things you must include in your Enamel Pin Backing Cards
Do you want to make an attractive first visual impression on your enamel pin customers? Use- Custom Pin Backing Cards
Below are the top 4 things that you must include in your custom backing cards:
#1 Your Brand Name/Logo
This backing card design from Oddways co displays the brand logo and the website.
This is a no-brainer. Always include your brand brand name/logo where your customers can see it clearly. You can put it right on top of the backing card, or if you prefer a little more subtlety, then you can place it below the pin. Include your website address, so that customers can know where they can learn more about you, and buy more pins from.
Ensure that the backing card design complements your logo, and the look and tone is consistent with your brand or the merchandise you are selling.
#2 Your Social Media Handles
NUAL Design displays its social media handles on its enamel pin backing cards
Got exciting content on your social media and want more subscribers? Share your social media handles with your customers and the world at large by printing it on your enamel pin backing cards. Use innovative and clutter-free design ideas to display your social media details, so that your customers are compelled to check them out.
#3 Details of Event/Product Launch/Promotional Activity/Contests
Use your backing card to share details of the event for which the pins are being launched, to run contests, to create interest in your upcoming promotional activity and much more. You can create and print your custom hashtag for social media on your card.
#4 Tell Your Brand Story
Primitives by Kathy retails quirky merchandise. This backing card with its funny one-liner captures the essence of the brand.
Image via Pinterest
On the reverse side of this panda enamel pin from WWF, is the non-profit’s well recognized logo, website and the cause for which the pins are being retailed.
Image via Amazon
Are you a brand with a fun, quirky vibe? Or are you a non-profit which is merchandising enamel pins for a cause? Share your brand story through your backing card. Use graphics, designs and colours that resonate with your brand and accentuate your brand story.
Reach us at sales@gumtoo.ca for exciting backing cards for your custom enamel pins.